Hospitality Industry: Selling Experiences or Products and Services?

Going into an Apple Store and leaving with a new iPhone brings you many hours of future enjoyment.  But when leaving a restaurant, hotel, cruise, worldwide tour, concert or even Disneyland, the only products you take home are a few souvenirs. You mainly leave with just memories. Memories of the overall experiences … and that’s the challenge facing businesses within the hospitality industry… how to create experiences that people will enjoy, remember and want to repeat.

This workshop features the following two speakers, Michael Zislis and Greg Hozinsky, who are passionate about creating great experiences, and have had great successes in doing so.