Workshop #6 – Communications: Advertising, Marketing & PR

Discover how companies and brands craft powerful messages, grow audiences, manage PR crises, and shape public perception across traditional and digital media. Maddie and Mickey will share their unique career journeys and bring the field to life with real-world examples of campaign strategy, branding, and storytelling in action. Students will gain insight into these dynamic, creative career paths that blend business strategy, media savvy, and strong communication skills.