Leticia Cervantes

  • Lead Strategic Designer
  • BCG Digital Ventures

When she was in high school she thought she would become a psychologist but after taking a job with one she decided it was not her path and opted for product design where she learned to design physical products like electronics, furniture and digital.

Through experience and a masters in Industrial design she turned her career toward design strategy which allows her to combine her two passions of design and social sciences, and solve human problems through design methodologies.

At BCG Digital Ventures Leticia has participated in the development of two startups from ideation to launch as well 3 digital solutions that were launched as products within the client’s core business.