Kelly Campbell

As Former President of Peacock, Kelly Campbell was responsible for growing and elevating NBCUniversal’s streaming business.  Campbell oversaw all facets of the Peacock business, fostering a culture of ambition and collaboration to deliver record growth for the platform. Under her leadership, Peacock made media history by successfully hosting the first streaming-exclusive NFL playoff game; set the industry standard for streaming live sports with its interactive 2024 Olympic hub resulting in record-breaking viewership; and catapulted the brand into the cultural zeitgeist on the heels of breakout hits including Poker Face, The Traitors and Love Island USA. 

Prior to joining Peacock in 2021, Campbell was President of Hulu, where she led the SVOD and live-TV streaming businesses, following a role as Hulu’s Chief Marketing Officer. Previously, Campbell spent more than a decade at Google in marketing leadership roles across the Google Ads and Google Cloud businesses.  She began her career in investment banking at JPMorgan Chase.

Campbell currently serves on the Board of Directors of Urban Outfitters Inc. (URBN), home of fashion brands Anthropologie and Free People.

A respected leader and innovator, Campbell has been recognized as one of Hollywood’s Most Powerful Women by The Hollywood Reporter, one of Entertainment’s Top Business Leaders by Variety, as one of Business Insider’s Most Innovative CMOs,  and as one of Forbes’ Most Influential Global CMOs.  She brings a wealth of knowledge about the digital world, marketing, business and leadership.

She graduated Magna Cum Laude from Vanderbilt University and has a Master of Business Administration degree from Harvard Business School. She lives in Manhattan Beach with her husband and two sons.