Kelly Campbell serves as President of Peacock and Direct-to-Consumer for NBCUniversal. In her role, Campbell is responsible for Peacock’s streaming business and works in close partnership with leadership across NBCUniversal television, film, news, and sports.
Prior to joining NBCUniversal, Campbell served as President of Hulu, where she led the streamer’s live and on-demand businesses. She joined Hulu in 2017 as Chief Marketing Officer, where she played a key role in accelerating the service’s growth and momentum. Earlier in her career, Campbell spent more than a decade at Google where she held a variety of leadership and marketing roles across the Google Ads and Google Cloud businesses. She began her career in investment banking at JPMorgan Chase.
A respected leader and innovator, Campbell has been recognized as one of Business Insider’s Most Innovative CMOs, the Adweek 50, AdAge’s Women to Watch and FierceCable’s The Fierce 50: Executives Reshaping the Business of Pay TV, and Forbes’ Most Influential Global CMOs.
She graduated Magna Cum Laude from Vanderbilt University and has a Master of Business Administration degree from Harvard Business School. She lives in Manhattan Beach with her husband and two sons.